Sunday 25 July 2010

State of the Android Market

Once upon a time, I was a Sony m600i user. A very smart, slim and cool mobile phone. Then something wild happened, my favourite pc manufacturer announced it was getting into the mobile space.


When I finally got my first gen iPhone, it was amazing, then the app store arrived and it changed everything. Things were easy, stylish and everything felt safe. Things were so good I convinced the company I work for to swap Nokia N95's for iPhone 3G's.


Then I had a dilemma. Did I stick with carrying two iPhones around, or did I get one of those new fangled Android dohickies. I fell in love with the HTC Desire, and promptly pre ordered it, over a month in advance.


The Desire came, and it instantly felt more techie. The safe hand held experience was replaced by the wild wild west. I loved it though and i still do several months on, but one thing worries me.


Android is the soft porn step child of the stylish iPhone movie industry. Take a look at the screen shot below, and all will become apparent. Google needs to take a stand on this now, before they are tarnished.


Don't get me wrong, if they want a porn section, make one, put all the sexy girl wallpapers and xxx film players in an 18+ category. When I search for the top rated of something, I don't want xxx sexy girl apps showing up all the time. I don't know what the percentage is, but I would presume that at least 30% of the market could be moved to an 18+ section.


In short the market is a shambles, with peoples test app's, adult oriented apps, and a general mix of app's in no real order. Google grab that bull by his horns and sort the mess out. If they would only spend some time on getting the market organised, so browsing was easier, the whole experience would be better.


My boss told me on Friday, that he thinks the iPhone was the best thing that has happened to the business recently. I was stunned, and when he asked if my Android phone was similar, I had to reply, yes, but I wouldn't recommend one for our business. I said that you know you are safe in the iPhone world, with safe apps and polished OS, whereas Android apps crash, there are XXX rated and crap apps all throughout the market.


Yes the iPhone contracts are more than for a similar Android equivalent, but the experience is a lot smoother for your average user.


I really hope Google sort this out once Froyo has arrived en-mass.


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